
About Us
Since its inception, Beta Entrepreneurship has maintained positioned as practitioners, not consultants.
With a proven track record of leading significant change processes and innovation as executives in global firms, managing outsourced change management processes, and founding our own successful EdTech startup, we bring real-world experience to everyone we train.
Our approach is hands-on, rooted in practical execution, not just theory, ensuring that those we mentor benefit from battle-tested strategies that drive real impact. We believe that true entrepreneurial success comes from the ability to adapt, innovate, and execute effectively—and we train others to do the same.
Our Story
Beta Entrepreneurship is a leading force in entrepreneurship training, leadership through change, and innovation. Since our founding in 2018, we have trained and mentored thousands of executives, employees, students, and educators each year, equipping them with the skills to lead transformation and drive measurable results.
What sets us apart is our leadership in action—we don’t teach; we lead by doing. With extensive experience as executives in global firms, managing large-scale change processes, and founding startups, we bring real-world insights into every program. Our training is hands-on, rooted in execution, and designed for impact.
Today, AI is an integral part of our toolkit, embedded in everything we do to enhance decision-making, innovation, and business growth. Our programs are built for the modern landscape, empowering leaders to adapt, innovate, and deliver measurable change in an AI-driven world.
Meet The Founders

Yoav Guez
CEO & co-founder, Yoav Guez is a seasoned executive and entrepreneur with a proven track record in leading large-scale transformation and innovation initiatives. With extensive experience in global corporations, he has played a key role in managing change, driving strategic growth, and integrating startup mindsets into business processes. External Lecturer on Intrapreneurship and Strategy with Emeritus, Lahav Executive Management in Tel-Aviv University and Ono Academic College (Executive MBA program)

Manoel Menashe
COO & Co-founder, Manoel Menashe is a visionary leader and entrepreneur with deep expertise in change management, innovation, and leadership development. Having successfully led transformation processes in multinational firms and co-founded impactful ventures in the EdTech space, he brings hands-on experience to every project. As a driving force behind Beta Entrepreneurship, he focuses on equipping executives, employees, and educators with the skills needed to lead through change, harness AI, and create lasting business value.
Our Clients
